Kesto
One finance idea, every morning.
Short enough to read with your coffee. Interesting enough to mention to someone else. No hype, no products, no advice — just a better understanding of how money works.
A recent edition
Cognitive biases
The first number you see wins
Show someone a high price first, and every price after it can feel reasonable by comparison. Our minds reach for a reference point, and the first number we meet often becomes it — even when that number was arbitrary…